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Mother signs film director Wes Anderson for Stella

It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the...

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Droga5 takes pot shot at rivals for Newcastle Brown

Those imps at Droga5 have taken to satirising other beer brands for Newcastle Brown, now owned by Heineken apparently – “Well I’ll go to our ‘ouse.” They’ve already had a go at Stella’s hymnal to...

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Neil Christie of Wieden+Kennedy London picks his Desert Island Ads

Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a...

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Idris Elba goes on vacation with Stella

Idris Elba is appearing in even more ads than Robert De Niro these days and here he is again for Stella Artois, in an effort from VaynerMedia that seems aimed at the US market. Well he’s got to do...

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